The top 3 Google SEO ranking factors are *finally* revealed

Thanks to Google’s Andrey Lipattsev, we now know what the top 3 Google SEO ranking factors are:

1a. Links that point to your site (aka backlinks)
1b. Links that point to your content (aka keywords on your own site linked to other parts of your site)
2. RankBrain

They had always been coy about #1a and #1ab but we knew based on experience that it had to be related to keywords links. Let’s look a little bit deeper into what this means – including what RankBrain is.

Keyword-based links TO and IN your site are the most important SEO ranking factors. Period.

We’ve always advised clients that content is king. Without content, there’s no reason for anyone to link to your site. Once you have great content, you can start building a foundation for success as people link to your site or we create backlinks for you.

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How to optimize website performance in 5 minutes (aka WordPress performance tuning)

This is a tutorial on how to speed up a WordPress website in about 5 minutes. It’s not meant to be deep, intricate or comprehensive. You won’t need to login to your host to edit any configuration files. Think of it as Level 1 performance tuning that anyone running a WordPress website can do. For Level 2 performance tuning, get in touch and we can help you out!

A fast-loading site is important for both user experience and search engine optimization. The longer a page takes to load, the more likely a site visitor is to leave. Google knows this and uses site speed as part of it’s web search ranking method.

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How to market on Facebook with a tracking pixel (aka Custom Audience)

Facebook is a fantastic advertising platform due to the detailed targeting possible. All of the demographic info we provide Facebook – personal details, location, likes, etc – can be used to advertise to a very specific audience. They even have algorithms that make guesses on whether someone is pregnant and what their income may be. It’s creepy – but it can be a boon for advertisers.

Besides just targeting based on demographic data (example: single females who live in a specific zip code and like both cats and hamsters), you can target someone who visited your website.

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How to organize a project and collaborate online

How to organize a project and collaborate online

Originally posted at Sunrise Pro Websites; while it talks about clients it applies to anyone you want to collaborate with online.

Our philosophy is that working with a client is always a collaboration. Every client is unique thus every project is unique. The hard part has been figuring out how to organize a project with a client. Email doesn’t work, paper gets lost and many applications aren’t meant for collaboration. The best option is an online, web-based application that team members can use no matter where they are.

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list of websites to get backlinks to your website

Comprehensive list of websites for getting #SEO #backlinks to your site

Here are a bunch of sites I’ve bookmarked for SEO linkbuilding purposes. No matter what your business is, you should be able to find at least 10 sites to get backlinks here. Hope it helps!


User Rating Review Sites:

(Source: Clear Saleing)

Local Listing Sites

(Source: eCommerce Optimization)

Web App Directories

(Source: Getting More Awesome)

Infographic Submission Sites

(Sources: B2B Bloggers and Link Buildr. Also, a huge thanks to Matt Gratt!)

Template Submission Sites

(Source: The CSS Gallery List)

Social Profile Sites

(Source: Nobody Listens Anyway)

Blog Directories

(Source: Search Engine Journal)

Video Submission Sites

(Source: Friday Traffic Report)

Regular Directories

(Source: Strongest Links)

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How to leverage browser caching to speed up a website

How to leverage browser caching to speed up a website

Speeding up a website can be a chore. One of the easiest ways to speed up a website is to leverage browser caching.

Browser caching helps a webpage load up quicker. It helps your browser “remember” the resources it loaded before – saving them in its memory (called a cache). This helps with visual-heavy elements like logos, graphics, pictures and scripts and reduces the loading time of a webpage.

This results in a smoother and faster browsing experience after the first time you visit a website. The first time the browser ‘sees’ and captures resources in its cache. The next time(s) you visit the site, the page will load faster because the browser doesn’t have to download cached resources again.

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How to make your website mobile friendly

Why you need a mobile-friendly website 

On April 21, Google updated their search algorithm. They started pushing mobile-friendly websites up in the rankings. And they started penalizing sites that did not adapt to mobile devices.

This much is clear: being mobile friendly is a critical aspect of online businesses now.

What makes a site mobile-friendly?

Mobile-friendly design is also known as responsive design. It means that a website will offer visitors an experience tailored to their device, whether it be a desktop, laptop, tablet or smartphone.

Desktops and laptops get the full experience with large images and multiple content areas. Tablets and smartphones have smaller images and larger text while links and buttons are optimized for touch.

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