Thanks to Google’s Andrey Lipattsev, we now know what the top 3 Google SEO ranking factors are:
1a. Links that point to your site (aka backlinks)
1b. Links that point to your content (aka keywords on your own site linked to other parts of your site)
They had always been coy about #1a and #1ab but we knew based on experience that it had to be related to keywords links. Let’s look a little bit deeper into what this means – including what RankBrain is.
Keyword-based links TO and IN your site are the most important SEO ranking factors. Period.
We’ve always advised clients that content is king. Without content, there’s no reason for anyone to link to your site. Once you have great content, you can start building a foundation for success as people link to your site or we create backlinks for you.